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|title: "Even the IAB warned adtech risks EU privacy rules"|
|author: "Laura Kalbag"|
|> “The IAB is certainly seeking to deploy pro-privacy arguments to try to dilute Europeans’ privacy rights.|
|> Despite its own claimed reservations about there being no technical fix to get consent for programmatic trading under GDPR, the IAB nonetheless went on to launch a technical mechanism for managing — and, it claimed — complying with GDPR consent requirements in April 2018, when it urged the industry to use its GDPR ‘Consent & Transparency Framework.’”<!--more-->|
|This is why an IAB membership badge is a big red flag for me when checking if a third-party service is a tracker.|
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